The “Taped” sneaker makes it debut from the Primury x Avery Dennison RBIS partnership



Primury and Avery Dennison RBIS have a shared passion to create products which drive innovation and push industry trends forward whilst simultaneously maintaining the ability to produce functional everyday staples that answer market needs.

Primury is currently stocked in globally-renowned luxury retailers such as Dover Street Market worldwide, Goodhood London and MatchesFashion online. Their playfully simple and do-it- yourself approach to design embraces experimentation, enabling them to become experts at invention and reinvention. The latest release from Primury is no different!

The limited edition “Taped” sneaker release showcases a number of branding products developed in partnership with Avery Dennison RBIS, which have clearly enabled Primury to reinterpret and modernize classic sneaker ideals. The “Taped” sneaker brings to life the brand’s playfully simple and do-it-yourself approach via photographic AgilityTM HD colorful masking tape heat transfer graphics and 3D molded silicone tongue labels.

 



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