About Us

Avery Dennison RBIS
Elevating Brands
Accelerating Performance

Avery Dennison RBIS provides end-to-end solutions for some of the most exciting brands, prominent retailers, and state-of-the-art manufacturers in the apparel and footwear industry. From powerful embellishment and packaging design and development to our proprietary RFID-enabled inventory and brand security technology, we deliver breakthrough products, more competitive pricing, and provide faster, streamlined, more flexible service to our customers around the world.

RBIS + Sustainability

sustainability Iceland image

Equal to our passion for innovation is our commitment to sustainability. It inspires us to maintain the highest of standards in how we treat people and the environment, and informs every RBIS solution, technology, product, and process. As a force for good, we consistently leverage our influence to make our business, brands, and the world more sustainable.


Avery Dennison RFID

With over 800 patents and applications, Avery Dennison is the global leader in integrated RFID-enabled solutions and helps more businesses around the world reduce costs and increase productivity with this rapidly expanding technology. Our manufacturing facilities have produced more than 7 billion RFID tags and labels, while our committed development team provides retailers and brands like Macy's and Marks & Spencer with industry-leading support from business case development to complete solution rollout.

Integrated Apparel Solutions

Learn how our creative experts can help bring your brand story to life, elevate consumer appeal, and boost brand value. And if your business is looking to increase speed, accuracy, and consistency throughout the global retail supply chain, our innovative RFID technologies, compliance systems, and store-level solutions are designed to accelerate performance and keep customers happy.

Printer Solutions

We are committed to providing customers with innovative and sustainable printer and labeler products and supplies that accelerate supply chain performance, increase productivity, and elevate the consumer experience. From price-marking machines to barcode labels to trustworthy service and support, we are a true partner, delivering comprehensive, scalable, and reliable track-and-trace solutions that solve problems, protect the environment, and lead in the industry.

RBIS History

Ray Stanton Avery 1335 William Sessions 1947 The Dennison Swiftach fastening system 1960


The Avery Dennison story begins with a few spare parts, $100, and one very bright idea.

Pioneered the multi-substrate, in-plant printer capable of printing care labels and price tickets.

Developed a digital denim care label solution that withstands extreme denim and industrial processes.

RFID inlays

First ‘content insensitive’ Radio Frequency Identification (RFID) label is created.

Avery Dennison Retail Branding and Information Solutions is formed, repositioning the Corporation’s second largest business unit.

Our Global Reach


Explore RBIS

GS1 Events

We're at Industry Events
You'll find RBIS at any one of our global events to experience our solutions firsthand.

Portrait of Rana Sidahmed

Get to Know Our People
Meet the individuals who are transforming our business and the industry.


Cover illustration from Creative Trends and Insights publication

Creative Trends and Insights
Learn about how our Trends team explores and analyzes what’s shaping the world’s apparel markets.


Creative team gathering in CDIC

Careers at RBIS
We don’t just fill jobs, we fulfill careers.