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Pick up the phone baby! Coachella calling

Avery Dennison RBIS and Lot, Stock and Barrel delight festival goers with unique customization opportunity

Coachella is one of the biggest music festivals in the the world, synonymous with music, fashion, celebrity, and most of all, denim. This year, Lot, Stock and Barrel hosted a pop-up retail space providing festival goers with the special opportunity to customize their outfits with limited edition embellishments created by Avery Dennison RBIS.

The collection was inspired by Lot, Stock and Barrel’s infamous chain stitch designs, and created using artwork hand drawn by their team. The designs were brought to life as embroidery wovens, felt wovens and AgilityTM HD Heat Transfers. Stand out pieces included the ‘slay’ patch and the oversized ‘pick up the phone baby!’ which were increasingly popular.

 ‘Mimimount,’ Mimi’s collection

Ahead of the festival, Avery Dennison RBIS hosted two exclusive customization workshops in L.A. and London. Invitation only, the events were attended by a select number of influencers and industry leaders to preview the limited edition patches and get their Coachella outfit before anyone else. The workshop attendees paired their chosen patches with a Levi’s trucker jacket sourced by Lot, Stock and Barrel.

Trending at Coachella

Festival denim is in it’s element at Coachella and this year was no exception. The Lot, Stock and Barrel retail space became a customization hotspot over the two weekends with a multitude of festival goers using the heat applied patches and heat transfers to create their own bespoke festival denim, from jackets, to shorts, trousers, bandanas and more.

Access all areas

A carefully curated sample showcase and trend report was shared with our key partners in the denim market to show how a customizable branding story can come to life. For more information about our bespoke trends services please contact us at rbis.trends@averydennison.com

To see further highlights from this collaboration and future projects please follow the trends team on Instagram @madetomention

Third party trademarks and trade names are used herein and are the property of their respective owners. Images and select content are the property of their respective owners, and were required used with permission.
© 2016 Avery Dennison Corporation, All Rights Reserved.

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