For many, the holiday season has been and gone, leaving us overindulged and motivated for highly optimistic new year’s resolutions (January gym membership, anyone?). The Chinese community however is preparing their ‘Out of Office’ to join family and friends in celebrating the greatest festival in the calendar; Chinese New Year.
Steeped in tradition, Chinese New Year, also known as Spring Festival in China, comes with many interesting legends and stories. This year, in Yin year, ruled by fire, we asked ourselves with Asia’s growing impact on the world, what does Chinese New Year look like for fashion?
In a special edition of Made to Mention, our Creative Team re-invented the icons and symbols of this year, incorporating forward fashion trends and the latest material innovations to create a bespoke Chinese New Year collection. A key inspiration to this story is our Seasonal Trends SS18 magazine, where we highlight three influential global themes; ‘Sports Casual’, ‘Luminescence’ and ‘Conscious’.
Inspiration for the collection comes from symbols deemed to be lucky for 2017. The star performer is the rooster, and naturally we bring the creature’s profile into the collection in the form of crests influenced by the merging of street and sportswear. Another design is inspired by the most common gift during the festival, which is a red envelope exchanged in the hope of giving good luck and often, money, to the receivers. Our specially developed version of the envelope features a blind debossed greeting and specialty red waxed cotton string to match.
To see the full collection, please contact me at firstname.lastname@example.org or speak to your Avery Dennison RBIS representative.
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About Amy Lee, Trends and Insights Specialist, Avery Dennison RBIS
Based in London, Amy is often found at the most influential arts and fashion events, trade shows and store launches. A Northern girl from Cheshire, England, she has been known to take her own Yorkshire tea bags around the world with her!
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