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The Avery Dennison Toffee League: Making football weird!

Avery Dennison RBIS works with some of the world’s biggest and most-loved football clubs in the world. Our love for the game has drawn us to not only support big franchises, institutions and clubs, but the grass roots communities that drive the passion beyond the match.

As customization in sports apparel has become more popular than ever, it became apparent there was demand for a more interactive football community.  Something not only to celebrate football, but also an opportunity to personalize it. And with that, the Avery Dennison Toffee League was born.

While some of the companies represented were global, all the teams were local, and the aim was to inspire them to embrace their individuality through something infinitely cool. So they each built their own club from scratch, designed their own badge and developed their own unique kits, as fit for the catwalk as the playing field. The RBIS Creative Team worked closely with each team, advising on techniques and finishes, helping them to realize the vision of their club. The resulting badges showcase a diverse range of effects and applications through a new era in football branding.

To see the full collection please contact us at rbis.trends@averydennison.com or speak to your Avery Dennison RBIS representative.

Follow the trends team on Instagram @madetomention for all the lastest updates!

Sunday 🙌 Check out @toffeeleague for info on today's matches. #makefootballweird

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© 2017 Avery Dennison Corporation, All Rights Reserved.

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