Avery Dennison RBIS has been taking part in football fever around the world, participating in a number of customization events to complement the European and American tournaments.
In a pop-up space in the trendy Marais district of Paris, partnering with local Parisian Football Club Le Ballon FC at La Galerie du Ballon, Avery Dennison RBIS has developed woven crests for each country in the tournament which reflect different art movements from each country. Some favorites include a sliced football reminiscent of British artist Damien Hirst’s formaldehyde series to represent England, and a Bauhaus-style football figure for Germany. In another part of town at the Palais de Tokyo, was a Nike pop-up space for registered Nike+ members dubbed the ‘Palais of Speed’. Finally, in Portland, USA, at a recently opened bar, The Toffee Club, guests watched the Americas tournament in an exclusive area after customizing their kits and caps with badges designed to reflect participating teams and local cultural references.
These events are unique in celebrating the culture of football and demonstrate both the individuality and a look to the future of customization opportunities. The direction we are seeing in customizable products is also seen in other environments such as concept stores, pop-ups and packaging designs.
One clear design trend is the graphic linear style evident across embellishments and apparel as well as store interiors and paper products. An aesthetic we have seen emerge with heightened connectivity and globalization, this purposeful, minimal design approach embraces technology and takes influence from infographics, map formations and geometric patterns.
Typography follows suit, with clean, fuss-free fonts arranged in compositions much like a soccer team formation or game plan.
Optical effects are also key, brilliantly brought to life by our heat transfer graphic and layered effect swing ticket for the Le Ballon customizable jerseys. At Nike’s #Palaisofspeed, interactive screens displayed bright optical patterns that changed in response to the participant's movement.
For more information about our research surrounding team sports, be sure to read my post announcing the release of our latest Team Sports Market Insights, or send me an e-mail.
About Amy Lee, Trends and Insights Specialist, Avery Dennison RBIS
Based in London, Amy is often found at the most influential arts and fashion events, trade shows and store launches. A Northern girl from Cheshire, England, she has been known to take her own Yorkshire tea bags around the world with her!
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