AD Trend Alert

Disruptive, universal, purposeful:
Innovation in 2017

Rochambeau BRIGHT BMBR

Technology is evolving at a faster rate than ever, transforming the way we live our lives and sparking innovation in retail that is both game-changing and disruptive. In our next edition of the seasonal trends magazine for AW18/19, we explore this shift with cutting-edge industry innovations and a digestible, visual guide to the most important fashion, graphics and branding trends.

This season, we highlight three significant global themes driven by openness and honesty. Universal, infinite design continues to drive brands speaking to an increasingly wider audience, while nostalgic wild luxe statements and designing with a purpose are equally prevalent talking points set to continue into coming seasons.

We have received a fantastic response to the Seasonal Trends SS18 magazine’s ‘Trend Bites’ section, featuring visual, easy-to-skim trends surrounding must-have materials and graphic design styles. This season, we bring you six brand new themes, from the rise of rose chrome to tribal graphics to color shift surface effects.

If you would like to see our newest seasonal trends magazine, please contact your Avery Dennison RBIS representative or myself at amy.lee@eu.averydennison.com

Follow us on Instagram @madetomention and Twitter @avydenrbis.

About Amy Lee, Trends and Insights Specialist, Avery Dennison RBIS
Based in London, Amy is often found at the most influential arts and fashion events, trade shows and store launches. A Northern girl from Cheshire, England, she has been known to take her own Yorkshire tea bags around the world with her!

--Third party trademarks and trade names are used herein and are the property of their respective owners.--
--Images and select content are the property of their respective owners, and were required used with permission.--
© 2016 Avery Dennison Corporation, All Rights Reserved.

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