I am excited to bring you our latest digital market insight, delving into the world of intimates and socks. We have been busy scouring the stores, blogs and editorials to figure out the who, what, where, why and how of the intimates industry, paying special attention to branding and what’s new to the market.
With the global lingerie market set to reach 82.1 billion U.S. dollars this year, this is a sector worth noting.
We have compiled an overview of leading brands, from much-loved performance and fashion brands such as Björn Borg and Calvin Klein, to in-the-know emerging brands like Anekdot and Style Saint. I had some fun reading about the latest innovations in the industry, with new technology measuring a range of things from bra size, to radiation and performance biometrics in socks! We also cover retail recycling initiatives, corporate social responsibility and campaigns aimed at empowering all body shapes, genders and skin colors.
With a carefully selected range of Avery Dennison RBIS branding solutions, we hope you will find relevant and trend focused solutions for your brand. Sustainability is on everybody’s minds, and we have lots of solutions that will both lessen your environmental footprint, as well as give you a compelling story around your branding.
My personal favorites are the digitally-printed pearlescent and decorative deboss tag couplet, and an embossed eco-stone paper we recently launched for A/W 17/18.