Japan does many things exceptionally well. Its cleanliness, trains, masterful cooking and hospitality is top tier. Fashion and retail is no exception. The high-rise cities with humongous storefronts and department stores big enough to get lost in for days are counterbalanced by quiet, calm shopping districts, where the fabulous and the stylish can be found socializing in stores that double as local hangouts.
Tokyo and Osaka are currently leading the global trend for experiential retail, personalization, and pushing above and beyond selling fast turnaround products.
I want to explore some of the retail and visual merchandising highlights:
One of the destinations on the top of my list was The Park.ing Ginza, a concept store found in the basement car park of the Sony building in Ginza, a luxury shopping district of Tokyo. Limited-edition streetwear and lifestyle products are found in industrial cages, next to vintage pop-up - Once in a Lifetime, and displays featuring brands such as Nike, RetaW and Denim By. After paying at a counter that would usually be the car park attendant’s office, the exit leads through a second level, home to a record store by Bonjour Records and an eatery by Cafe de Rope.