AD Trend Alert

Made to Mention: Back patch reinvented

It’s here! The next edition in our new Made to Mention series. This month, we bring you something special that is linked to our ambitious 2025 sustainability goals, specifically transparency.

Increased transparency in the leather industry reveals that highly toxic chemicals such as chromium are often used in the tanning process of raw hides for its production. In turn, the residue of toxins transferred to wastewater causes harmful pollution to the environment and can have serious impacts on human health. With this in mind we explore some of our new and more sustainable innovations in the back patch.

In denim trends, many brands such as Rolla’s and Kapital are opting to replace the back patch with blank materials, contrast wash effects or tonal patches with minimal graphics. Taking this trend one step further, we envisage a transient solution that need-not exist after washing. Using print-free embossed graphics together with water soluble inks, our back patch design communicates a story that will disappear after washing. The stitches that once held the patch remain, a design feature that resides in the naturally evolving life of the garment.

Deinim branding

In line with other leading trends in the denim market, the showcase features a whole range of techniques and surface textures. From minimal embossing, to sublimation print leather effects, to high definition woven reptile skin textures, we guarantee solutions that suit your brand aesthetic.

In addition to the Made to Mention series is another denim-orientated collection which takes the branding highlights from our partnership with ISKO ISKOOL™. Read all about the competition here.

If you would like to be one of the first to see our brand-new Made to Mention branding tools, please contact me at amy.lee@eu.averydennison or your Avery Dennison representative to arrange a meeting.

Follow us on Instagram @madetomention and Twitter @avydenrbis.

About Amy Lee, Trends and Insights Specialist, Avery Dennison RBIS
Based in London, Amy is often found at the most influential arts and fashion events, trade shows and store launches. A Northern girl from Cheshire, England, she has been known to take her own Yorkshire tea bags around the world with her!

--Third party trademarks and trade names are used herein and are the property of their respective owners.--
--Images and select content are the property of their respective owners, and were required used with permission.--
© 2016 Avery Dennison Corporation, All Rights Reserved.

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