This month, we are pleased to announce the launch of an entirely new product showcase, Made to Mention. This new tool will replace our previous bi-annual seasonal portfolios: Newness, with two smaller, cohesive capsule collections to be released bi-monthly.
We kick off the first Made to Mention in the series with some very exciting collaboration projects we have had in the calendar for 2016.
This season we were proud to work with Christopher Ræburn on a totally new collection of core branding elements, including various new labels all made with varying amounts of sustainable recycled yarns and papers. The iconic black and white branding elements creates a modern and sleek approach that aligns perfectly with the designer’s luxurious and understated elegance.
We partnered with local Parisian Football Club Le Ballon FC and The Toffee Club in Portland, USA, during the world-renowned football tournaments in Europe and the Americas this year. Pop-up events in both Paris and Portland gave visitors the opportunity to customize a soccer jersey with specially designed woven badges provided by RBIS. We have packaged up our favorite badges including the Spanish Dali-esque graphic crest and colorful tribal mask for Peru. If you missed the AD Trend Alert article ‘My team, my style’ back in July, you can check it out now.
In each of these beautifully presented showcases, you can find a selection of 12 embellishments with a guide to the diverse materials and techniques used to create them. Additionally, we have designed a fold-out poster, illustrating everything you need to know about the project collaboration and the background behind how a successful branding story comes to life.
Stay tuned for the next edition of Made to Mention, due towards the end of the year - all about denim! Think groundbreaking innovations from the industry’s next generation of designers, as well as innovative material alternatives for that leather patch.
If you would like to see our newest tool Made to Mention, please contact your Avery Dennison RBIS representative or myself at firstname.lastname@example.org