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Sustainability – A branding deep dive

To ensure a viable future, humanity must live within the limits of the Earth’s resources. As we grow as a business, we’re also taking steps to leave the planet in a better condition than we found it. This year, we have set the bar higher than ever. With ambitious 2025 goals based on a set of environmental and social guiding principles, we challenge ourselves to reach higher and think bigger to improve the quality of all life: with the help of technology, partnerships and product innovation. As part of this drive, we bring you our latest trends and insights tool – the Sustainability Deep Dive. This study looks at everything from industry insights, to aesthetic trend inspiration, to RBIS case studies, solutions and sustainable branding capabilities.

Creativity and innovation is needed to find truly sustainable solutions. This is why we have dedicated teams working to develop branding products with minimal environmental impact, such as our APEO-free garment labels produced without damaging chemicals, or non-toxic, water-soluble paper that dissolves in water to name a few.

Workwear Denim

In an interview with the RBIS Sustainability Team, we asked Helen Sahi, senior director, Sustainability, “How do you think technology can help the future of sustainability in apparel?”

“Technology will allow us to be more transparent in the supply chain. As consumers start to ask more and more questions, it allows us to feel more connected, even to our clothing.”

A buzzword heard repeatedly in the fashion industry, collaboration is at the heart of our sustainability strategy. In this study, we are proud to showcase our partnerships with both non-governmental organizations such as The Sustainable Apparel Coalition (SAC) and influencer brands such as Christopher Raeburn and Hiut Denim.

We are excited to share with you our vision and industry research, so please contact me at amy.lee@eu.averydennison or your Avery Dennison representative to see a copy.

Follow us on Instagram @madetomention and Twitter @avydenrbis.

About Amy Lee, Trends and Insights Specialist, Avery Dennison RBIS
Based in London, Amy is often found at the most influential arts and fashion events, trade shows and store launches. A Northern girl from Cheshire, England, she has been known to take her own Yorkshire tea bags around the world with her!

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© 2016 Avery Dennison Corporation, All Rights Reserved.

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