Avery Dennison RBIS Blog

A Magic Disney Package

Avery Dennison RBIS packaging solutions create sustainable homes for some beloved mice

We’re all ears! Avery Dennison RBIS has engineered an innovative, reusable package for British fashion designer Christopher Raeburn, made from recycled materials. The box complements a new exclusive with Disney’s Mickey Mouse® and Minnie Mouse® handbags, which the designer developed from ethically sourced nappa leather and organic European milled indigo denim, unveiled at Selfridges during London Fashion Week.  

The sophisticated hexagonal box is an ingenious design that not only perfectly stores the bags, but can also be flat-packed for shipping, significantly reducing freight costs and negative impact on the environment. The boxes perfectly fit Mickey Mouse® or Minnie Mouse®, reimagined as luxury unisex bags, made in Italy.

Christopher Raeburn worked closely with Avery Dennison RBIS over an extended period of time to ensure the packaging was not only attractive, but also sustainable. “Originally I knew that I wanted to create a beautiful object that people would really want to keep; it needed to be stackable and as sustainable as possible - both recycled and recyclable,” explained Christopher. “By working through ideas with Avery Dennison, we then added the fully packable element. Throughout the process it was fantastic to see the packaging improve with each round of sampling as we finessed the design.”

“We worked closely with the designer from the overarching need to reduce waste and freight, to the small hook which hangs the bag neatly in the box,” explained Caroline Hughes, senior manager, Packaging Solutions. “The result is a testament to the capabilities of Avery Dennison RBIS’ tailored packaging solutions, and ability to innovate to be more sustainable.”

You can find the limited-edition Minnie Mouse® and Mickey Mouse® in Selfridges and The Conran Store in London.The collectible element of both the bags and the boxes are sure to be a huge hit.

Learn more about our partnership with Christopher Raeburn here. Interested in learning more about our packaging solutions? Contact Caroline Hughes, senior manager, Packaging,
caroline.hughes@eu.averydennison.com.

Mickey Mouse and Minnie Mouse are registered trademarks of Disney Enterprises. Other third party trademarks or trade names used herein are the property of their respective owners.

Learn more about how RBIS is innovating in the space.
Contact one of our Customer Design and Innovation Centers in New York or Los Angeles.
800-543-6650 prompt 5

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