London - Disney continues to up its fashion stakes, as following its highly anticipated collaborative series with Cath Kidston, the company has announced a new capsule collection with British fashion designer Christopher Raeburn.
Christopher Raeburn teams up with Disney for capsule collection
"To work with the Walt Disney Company is not only a huge honour, it’s thrilling to create something that really represents exactly what we’re about as a brand," said Christopher Raeburn in a statement. "Collaboration, playfulness and innovative design are in our DNA, and this project has all these elements." Raeburn worked closely alongside with the team at Disney to ensure the accuracy of these iconic characters was featured in the finished design, while remaining true to his brand's sustainability values.
"The design was honed over a whole year, working with Disney’s character artist. We also worked hard to source the best materials and reduce waste on the packaging," added Raeburn. For example, the bags are made from ethically sourced nappa leather, or organic European milled indigo denim. The multi-purpose design features a zipper compartment at the back of the mouse body as well as adjustable straps, so the bag can be worn over the shoulder or held around the wrist.
The bags packaging is also sustainable, with each bag coming in a reusable hexagonal box made from 100 percent recycled materials, produced by Raeburn's manufacturing partner, Avery Dennison RBIS. "To join up with a company that has brought joy to millions with their characters and stories is amazing. We hope to continue the love for these fun and original cartoon icons," concluded Raeburn.
The Mickey and Minnie Mouse capsule collection for Christopher Raeburn is set to debut during London Fashion Week, launching Friday September 16 in Selfridges and The Conran Store in London, in addition to a number of international retail partners. The Minnie style will also be available in pink nappa leather, exclusively at Selfridges.