Avery Dennison Retail Branding and Information Solutions (RBIS) has joined hands with Rochambeau, a 2016 CFDA/Vogue Fashion Fund finalist, to launch a smart digital jacket that allows wearers to receive personalised content. The ‘Bright Bmbr’ interactive jackets for fall use Avery Dennison’s Janela and Evrythng’s Internet of Things cloud-based platforms.
The #BornDigital garments offer exclusive personalised dining, art, retail and fashion experiences to consumers.
“The jacket allows wearers to receive personalised content, exclusive rewards and gain access to one-of-a-kind experiences. The left sleeve of the smart jacket features a hidden zipper pocket containing a limited-edition label containing NFC technology and a unique QR code, allowing consumers to connect with these smart tags and access rewards and curated experiences,” Avery Dennison said in a statement.
“The designer label was initially started as an outlet for creative expression and artistic collaboration. We cannot think of a more amazing way to do this than to create beautiful garments with culture and connectivity stitched into the very fabric of the item. The digital birth means the limited-edition jackets is connected to the consumer and is triggered by a smartphone,” said Laurence Chandler, founder of Rochambeau.
Avery Dennison has also collaborated with UK based jewellery designer Sarah Angold on four custom-made accessory pieces embedded with Avery Dennison RFID technology. Oak Labs’ interactive mirrors have been linked to Angold’s jewellery to elevate the consumer experience.
“The physical and digital worlds are converging, and consumers expect to be connected seamlessly across all aspects of their lives. RFID technology provides endless opportunities for interactive experiences in the retail environment and our collaboration with Sarah Angold takes this to the next level by embedding the technology into the product itself,” said Francisco Melo, vice president and general manager of Global RFID at Avery Dennison.