Avery Dennison x Sarah Angold, Seamlessly Connecting the Physical & Digital Worlds

By Muchaneta Kapfunde
Posted on
November 2, 2016

Avery Dennison has been busy. Describing themselves as designers, inventors, engineers, weavers, and other makers, they not only recently worked on a smart digital jacket project with menswear street label and 2016 CFDA/Vogue Fashion Fund finalist Rochambeau, they have also teamed up with London based jewellery designer Sarah Angold.

Royal College of Art graduate, Angold is a sleek avant-garde designer known for her intricate structural engineering pieces. Her signature can easily be described as hyper-modern industrial processes meets artisanal craftsmanship. When it comes to experience, Angold has worked on impressive projects, which range from designing concept cars for Toyota in Japan to 3D printed and wearable tech consultancy. Now she can add Avery Dennison to her portfolio of collaborations.

The Avery Dennison x Sarah Angold collaboration collection was showcased at Decoded Fashion Summit 2016 in New York. Before they introduced their finished pieces, the duo first worked together on laser cutting, 3D printing and experimented with conductivity, testing at every single stage. The result was a collection made up of one clutch bag and three pieces of jewellery. The key feature in each of the pieces was the Avery Dennison RFID technology, which was embedded in the design. Out of the four, our favourite piece has to be the clutch. Made of beautiful leather, we were impressed with how the clutch’s print detail could conduct and communicate. On the bag Angold shared, “We are not adding technology, the bag is technology.”

Rochambeau smart jacket with tag

Demonstrated live at the event, Francisco Melo, vice president and general manager, Global RFID, Avery Dennison said, “The physical and digital worlds are converging, and consumers expect to be connected seamlessly across all aspects of their lives. RFID technology provides endless opportunities for interactive experiences in the retail environment and our collaboration with Sarah Angold takes this to the next level by embedding the technology into the product itself.

When it comes to our thoughts on the interactive jewellery collaboration between Angold and Avery Dennison, we must admit that we are intrigued and would love to see more. We believe that RFID technology is a great first step for fashion brands who want to dip their toes into technology. It provides endless opportunities for ‘creating interactive experiences in a retail environment’. There is no denying that collaborations such as these gives designers the opportunity to take their work to the next level with less suspicion and more willingness to adopt and adapt to the merge of fashion and technology.