Avery Dennison RBIS continues collaboration with Christopher Raeburn at London Fashion Week

Press Release

September 22, 2016

Who: ​Avery Dennison RBIS, a global leader in apparel branding, labeling, packaging, embellishments and RFID solutions, collaborated with award­winning designer Christopher Raeburn at London Fashion Week.

What: ​RBIS builds on four seasons of successful collaborations with Christopher Raeburn, providing creative and sustainable embellishments and branding solutions for the Spring/Summer 2016 ‘SARAWAK’ collection. This standout collection features flock designs and studs, which were heat applied to the garments. Additionally, the entire collection incorporates sustainable branding, including high­definition woven labels made from recycled yarns. RBIS worked closely with Christopher Raeburn to develop the collection from mood board to design to showcase, exploring how sustainability influences the brand. Watch the video highlighting the partnership​​here​.

Why: ​To support Avery Dennison’s 2025 sustainability goals, the company leverages its innovation capacity to help brands like Raeburn minimize environmental impact. As such, RBIS is committed to providing its portfolio of designers with sustainable and technologically advanced solutions to increase consumer appeal. “As one of the world’s largest branding solutions partner, our role is to have a world­class, insights driven portfolio that will help drive the garment of the future,” commented Amy White, vice president of Global Branding Solutions for Avery Dennison RBIS.

“We’re honored to continue our collaboration with Christopher Raeburn who is not only excelling in the industry, but is also using sustainable materials in a completely new, unexpected, and inspiring way.” “Through our partnership with Avery Dennison RBIS, we’re now in the position where we’re creating the collection together,” said Christopher Raeburn. “We’re developing completely new things we wouldn’t normally have done from high­definition woven labels to different heat press techniques to core branding solutions, looking at every stage of sustainability. It’s been an amazing partnership that I definitely want to continue in the years to come.”

When: ​Christopher Raeburn’s show was hosted Tuesday, September 22, 2015 at 1:00pm GMT.

Where: ​Brewer Street Car Park, London

Media Contacts

Americas and Global Interface
Leah Johnson

Global Communications
T: + 1 508 948 3454
leah.johnson@averydennison.com

EMEA
Hannah Bernard

Marketing Communications
Office + 44 (0) 203 1767 093
Cell + 44 (0) 773 330 2973
hannah.bernard@
eu.averydennison.com

APAC
Teresa Suen

Marketing Communications
Office + 852 3146 8347
teresa.suen
@ap.averydennison.com

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