Proprietary RFID technology will help supply products as company adds LaLiga® champions to its growing list of global football partnerships
August 7, 2018: Avery Dennison has been named as the global licensee of F.C. Barcelona's name and numbers shirt customisation.
Having previously supplied names and numbers for the football club in the Iberia region, Avery Dennison will now supply product globally for F.C. Barcelona, establishing them further as a leading supplier across a number of professional sports leagues, teams, clubs and federations.
Avery Dennison products include names, numbers, crests, woven labels and speciality trims, and they are already providers for a number of the top clubs in La Liga and 90% of clubs in the Premier League. Additionally, over 80% of the national team jerseys worn by teams in Russia this summer featured Avery Dennison products, ranging from team crests to brand protection elements.
The bespoke F.C. Barcelona range of products will be sold on sport.averydennison.com to distributors & retailers, who will sell the official name and numbers of F.C Barcelona in retail stores worldwide for fans to buy.
Rubén Benseny, Licensing and Merchandising Director at F.C. Barcelona, said: