NEW YORK – Avery Dennison Retail Branding and Information Solutions (RBIS) (NYSE: AVY), a global leader in apparel, footwear and RFID-enabled solutions, attended the 2016 National Retail Federation’s (NRF) 105th Annual Convention and EXPO yesterday at the Jacob K. Javits Convention Center in New York City. Avery Dennison RBIS also showcased its latest products, services and RFID technologies at NRF’s EXPO hall. The demonstration featured the impact of RFID on inventory accuracy on the retail consumer experience, a sneak peek of its upcoming printer series, in addition to an interactive smart mirror demonstration, in collaboration with Oak Labs. Furthermore, Avery Dennison RBIS hosted a BIG !deas panel discussion on RFID technology and the impact on consumer experience, moderated by Fast Company and featuring industry experts from Rebecca Minkoff and adidas.
Avery Dennison is invested in RFID technology as a way to change the future of retail by delivering a seamless consumer experience and increasing sales and profits in a time when consumers are more informed, empowered and demanding than ever before. As the lines between the physical and digital world blur, brands must differentiate themselves to encourage customer loyalty – and RFID serves as a key enabler in improving the retail consumer experience.
“Technology has drastically enhanced the consumer experience and RFID is at the forefront of this change,” notes Francisco Melo, vice president, Global RFID for Avery Dennison. “From item-level visibility to smart mirrors, RFID has helped to transform the traditional brick-and-mortar storefronts into interactive digital spaces, seamlessly integrating technology that improves the retail experience for shoppers and retail associates."