RBIS at SXSW
The Future of Fashion: Products Born Digital

EuroShop 2017 The World's No.1 Retail Trade Fair

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RBIS joined partners Rochambeau, EVRYTHNG and The New Stand at SXSW®, one of the largest film, interactive media and music industry conferences, by storm with Avery Dennison's JanelaTM solution, powered by EVRYTHNG Smart Product's Platform.

The Future of Fashion: Products Born Digital

Julie Vargas
Digital Solutions
Avery Dennison

Laurence Chandler
Designer
Rochambeau

Andy Hobsbawm
Co-founder and CMO
EVRYTHNG

Lex Kendall
Founder and COO
The New Stand

A new generation of fashion products is here, designed with an invisible layer of digital content and connectivity. Using smart labels and tags connected to smart software in the cloud, these smart, ‘Born Digital’ products, created by Avery Dennison in partnership with EVRYTHNG, are manufactured with data, media and personalized services stitched into their very fabric. This enables amazing new content and commerce experiences for consumers and new marketing models and analytic insights for brands.

At SXSW, RBIS and the team discussed the pioneering of the BRIGHT BMBR smart jacket and how combining design, technology, retail and media gives physical garments a digital life.

Want to learn more?

EXTRA: Rebecca Minkoff podcast at SXSW
Quick Video

Rebecca Minkoff talked collaboration, her views of ioT, the importance of ecosystems and they have grown her business. 

Solution Spotlight: JanelaTM 

Avery Dennison’s Janela™ solution, powered by the EVRYTHNG Smart Products Platform, enables apparel and footwear products to have a unique, serialized label, which then connects to EVRYTHNG’s IoT cloud-based software. That means every Janela™ product is ‘born’ digital with the ability to capture real-time data, enhance consumer experiences, and make the manufacturing and selling of products more efficient and intelligent.

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