RETAIL’S BIG SHOW 2017 Convention + EXPO presented by the National Retail Federation


January 15-17, 2017

New York City
Jacob K. Javits Convention Center
Booth: MR143, 2962

Thank you for joining us at NRF 2017, experiencing the future of omni-channel retail through a journey of innovative technology, and discovering how optimizing inventory availability with RFID significantly enhances the consumer experience, increases sales and ultimately drives long-term brand loyalty.

Featured panel: RFID as a Key Enabler of Omni-channel Success

Vice President and General Manager of Global RFID Francisco Melo moderated a panel titled, “RFID as a Key Enabler of Omnichannel Success,” focused on how RFID technology is improving the consumer experience in retail. Panelists discussed topics ranging from overall value of RFID to the ever-increasing impact of omni-channel and the growing trend by retailers and brands to offer in-store pick up and ship-to-store options.

Francisco was joined by retail leaders and RFID experts, including Jonathan Aiken, director, IT, Retail Store Technology Operations, lululemon; Tobias Steinhoff, senior director, Business Solutions, Global Sales, Direct to Channel and Franchise, Adidas; and Dr. Bill Hardgrave, dean, Harbert College of Business, Auburn University.


Jonathan Aitken, Director IT, Store Technology Operations, Program Director, RFID Program, lululemon

Dr. Bill Hardgrave, Dean, Harbert College of Business, Auburn University

Tobias Steinhoff, Senior Director Business Solutions, Global Sales, Direct to Channel and Franchise, adidas group


Francisco Melo, Vice President and General Manager, Global RFID, Avery Dennison

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