Faux Real:
Brand Protection and Connected Products

Details

When
March 9, 2018
3:30PM - 4:30PM

Where
Four Seasons Ballroom AB
98 San Jacinto Blvd
Austin TX
USA

Join Avery Dennison at SXSW for a panel discussion on how the company is helping to ensure brand protection for brands and consumers through the power of connected products.

Julie Vargas
Director, Digital Solutions
and Brand Protection
Avery Dennison

Graham Wetzbarger
The Real Real 

Julie Vargas, Director, Digital Solutions and Brand Protection, Avery Dennison  and Graham Wetzbarger, The Real Real will be leading a session to discuss Faux Real: Brand Protection and Connected Products. This session will explore the current gray market and counterfeiting landscape, showcase new trends in both physical and digital authentication and show the future of brand protection through smart labels

Physical, meet Digital!

We will be hosting a customization stand where guests can personalize their own tote bag with AgilityTM HD heat transfers and woven badges. But these products are extra special, because they not only open a key to an interactive VR experience powered by ARILYN, but also have the chance to be rewarded with something special if your bag is the Real Deal. Details to be unveiled during the panel discussion.

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