Faux Real:
Brand Protection and Connected Products


March 9, 2018
3:30PM - 4:30PM

Four Seasons Ballroom AB
98 San Jacinto Blvd
Austin TX

Join Avery Dennison at SXSW for a panel discussion on how the company is helping to ensure brand protection for brands and consumers through the power of connected products.

Julie Vargas
Director, Digital Solutions
and Brand Protection
Avery Dennison

Graham Wetzbarger
The Real Real 

Julie Vargas, Director, Digital Solutions and Brand Protection, Avery Dennison  and Graham Wetzbarger, The Real Real will be leading a session to discuss Faux Real: Brand Protection and Connected Products. This session will explore the current gray market and counterfeiting landscape, showcase new trends in both physical and digital authentication and show the future of brand protection through smart labels

Physical, meet Digital!

We will be hosting a customization stand where guests can personalize their own tote bag with AgilityTM HD heat transfers and woven badges. But these products are extra special, because they not only open a key to an interactive VR experience powered by ARILYN, but also have the chance to be rewarded with something special if your bag is the Real Deal. Details to be unveiled during the panel discussion.

You May Also Like

New York CDIC

With inspiration around every corner, this creative hub is perfectly situated in the fashion, art, business, and cultural center of the world. Notable designers and brands and cutting-edge labels alike come together to innovate a diversity of packaging and branding solutions for the apparel market.

218 West 40th Street, 8th Floor
New York, NY 10018


Interested in Learning About
Other Events