RBIS History

Global Leader for Over 80 Years

Avery Dennison is a global leader in labeling and packaging materials and solutions. Our applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and 26,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent.

Ray Stanton Avery 1835

1935
The Avery Dennison story begins with a few spare parts, one very bright idea, and $100. Ray Stanton Avery invents a smarter way for stores to price products with the first self-adhesive, die-cut labeling machine. 

William Sessions 1947

1947
William Sessions, owner of William Sessions Limited of York, England, becomes one of Avery’s earliest franchise holders.

The Dennison Swiftach fastening system 1960

1955
Fasson self-adhesive business opens its first European plant in Leiden, Holland.

1960
The Dennison invention of the Swiftach® fastening system revolutionizes apparel retail by producing a quick, safe, and cost-effective method to attach price and brand tags to products.

1961
Avery Adhesive Products, Inc. becomes a publicly traded company.

Avery Corp listed on the New York Stock Exchange

1967
Avery Products Corp (AVY) is listed on the New York Stock Exchange®

*New York Stock Exchange is a trademark of NYSE Group, Inc.

Soabar pressure-sensitive tape

1968
As a first move into the apparel industry, Avery Dennison acquires Soabar. This pressure-sensitive tape customer manufactures apparel tags and labels for pricing and identification.

First U.S. self adhesive postage stamp

1974
The Company joins the Fortune 500®.* Its pressure-sensitive materials are used in the first U.S. self-adhesive postage stamp.

*Fortune 500 is a trademark of Time, Inc.

In-plant printer

 

1985
Sales reach one billion dollars; Company has 9,000 employees, 100 manufacturing facilities and sales offices in 25 countries.

1987
Paxar Corporation produces world’s first multi-substrate, in-plant printer capable of printing care labels and price tickets.

The Company is included in the S&P 500®*.*S&P 500 is a trademark of Standard & Poor’s Financial Services LLC.

 

 

1995
Avery Dennison builds its first pressure-sensitive materials plant in China.

1998
LokPrint™ is created, a breakthrough digital denim care label solution that withstands extreme denim and industrial wash processes.

First Avery Dennison materials plant in China
TradeCard logo

2002
Avery Dennison acquires RVL and L&E Packaging, and partners with TradeCard, Inc. Retail Information Services is formed and becomes the Corporation’s fastest growing business.

Fruit of the Loom heat transfer label

2003
We develop custom brand protection solutions for Performance Apparel market that allow tracking and authentication throughout the supply chain. New ‘tagless’ Avery Dennison heat transfer label technology is developed.

Radio Frequency label

2004
The first ‘content- insensitive’ Radio Frequency Identification (RFID) label is created. The RFID inlay high-speed manufacturing process is commercialized.

Heat transfer label

 

2005
The Snap 500TM in-plant printer is launched. It facilitates multilingual, variable data care label solutions, enabling brands and retailers to meet global compliance requirements.

2007
Avery Dennison acquires Paxar Corporation, becoming the global apparel and footwear branding and information solutions market leader with expanded geographic reach, improved capabilities, and world-class creative design services.

FSC-certified logo

2008
We initiate rollout of Forest Stewardship Council Chain of Custody to all paper tag printing sites so customers can prove sustainable practices. Sales exceed 6 billion dollars.

Close-up of recycled fasteners made from plastic beverage bottles

2009
Avery Dennison introduces recycled fasteners made from plastic beverage bottles.

Gerry Weber Group is the first German fashion company to use Avery Dennison RFID technology.


2009 Avery Dennison Retail Branding and Information Solutions is formed.

World cup tournament team wearing Avery Dennison woven jacquard lables

 

 

2010
Leading performance brand uses Avery Dennison woven jacquard label badges made from 100% recycled polyester on its sponsored uniforms in the World Cup tournament.

 

 

2011
Avery Dennison strengthens its environmental efforts with the publication of our first Sustainability Report. Greenprint is launched, and Agility™ High-Definition Heat Transfer graphics on performance/ sports lifestyle apparel become bestsellers for Footlocker and Champs. We join the Sustainable Apparel Coalition.

Sustainable Apparel Coalition logo
RFID inlays

2013
As the market leader in RFID innovation, we enable the adoption of RFID technology for retailers and brands with multiple new solutions: metal and liquid tagging and Smart Face™ technology.

Customer design and innovation center LA logo

2014
Avery Dennison RBIS announces a joint venture with the largest vertically integrated knitwear manufacturer in China, Ningbo Shenzhou Knitting Co. Ltd. Our Los Angeles Customer Design and Innovation Centers opens, offering a forward-reaching collaborative experience for apparel and footwear designers.

2016 arial view of the 300,000 square foot facility in Long An, Vietnam

 

 

2016
Our world-class, 300,000 square foot facility in Long An, Vietnam opens to offer a full range of solutions, including external embellishments and component weaving, across the region.