RBIS + Sustainability

A Force for Good

Avery Dennison RBIS doesn’t just talk sustainability. Our commitment to people and the planet fuels our social compliance internally and is the foundation of our broad offering of responsible, ingenious solutions. From developing waste-reducing SmartFace™ RFID labels to supporting emerging designers who use a diverse portfolio of sustainable branding elements, we help apparel and footwear brands meet consumer demand for ethical, green products. With high sustainability standards that exceed the industry norm, we are also committed to leveraging our reputation among retailers, manufacturers, and brands to accelerate performance intelligently, while delivering positive economic, social, and environmental impact.

2025 Sustainability Goals:
We’ve Set the Bar Higher

Over the next decade, RBIS is upping the ante on ambitiously reducing the impact our business has on the environment and cultivating a workforce that is more diverse, engaged, and healthy.


Solution Spotlight

Illustration showing the benefits of Greenprint

Avery Dennison Greenprint
Our Greenprint tool shows customers the environmental impact of their purchases so they can buy wisely. It indicates natural resource consumption, greenhouse gas emissions, and waste involved in the products we make for them.

Doing more. Using less. Wasting nothing.
We’re proud to be a place that is changing the world, using our time and talent to do the most good and improve the quality of life–all life.

American Business Act
on Climate Pledge

As one of 154 companies to sign this pledge, Avery Dennison RBIS has demonstrated our commitment to action on climate change. A White House-led initiative, the American Business Act on Climate Pledge allows American Businesses to step up and take strong steps forward toward a low-carbon, sustainable future, including:

  • Reducing emissions by as much as 50%
  • Reducing water usage by as much as 80%
  • Achieving zero waste-to-landfill
  • Purchasing 100 % renewable energy
  • Pursuing zero net deforestation in supply chains

RBIS Sustainability Partners

National and international organizations committed to conservation, sustainability, ensuring human dignity and fairness, and addressing issues of climate change.

  • Business for Social Responsibility
  • Fashion Revolution
  • Rainforest Alliance
  • Sustainable Angle
  • Sustainable Apparel Coalition
  • WWF Climate Savers Partners

RBIS + Rainforest Alliance

Rainforest Alliance frog logo

We believe in responsible forestry, not just to protect the environment, but also the communities who rely on forests for shelter, fuel, and food. As a commitment to responsibly sourcing our paper, we are actively transitioning all of the auditing of our FSC-certified sites to the Rainforest Alliance and rely on their SmartSource tool to gain greater visibility into our paper supply chain.

Portrait of Helen Sahi

Meet Helen Sahi,
Senior Director, Sustainability

How I inspire my team:
I always encourage them to think bigger and to get outside of themselves. I also remind them that we need to understand and learn from everyone in our business, from the shop floor to the C-suite. We all offer valuable input and have a unique perspective.

What sparks my interest in a project:
First and foremost, I want to know that I can make a positive impact. I truly believe that individuals and organizations can be a force for good.

The biggest sustainability challenge facing apparel and footwear:
We work in an industry that wants to do the right thing while, at the same time, offer the best price possible. Until we start to measure and incorporate the true cost of this industry’s impact on people and the environment, we will constantly have this tension with sustainability and pricing. There are several companies whose business strategy is their sustainability strategy, and those purpose-driven companies are where innovation and creativity are unleashed. When you lead with purpose, profits will follow.