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Astrid Andersen

Innovative Fabrics

Born in Denmark and based in London, Astrid Andersen is an emerging designer known for her edgy menswear, and forging together a street-sport aesthetic with innovative fabrics and luxurious finishes. Educated at The Royal College of Art, she is leading a new generation of inspiring fashion designers who are uncompromising in their style and commitment to sustainability.

Brand Solutions

  • Heat Transfers
  • Woven

 

LONDON FASHION WEEK COLLABORATION: AW17

On January 7, bold branding hit the runway with flicks of dark navy, plum and camel, showcased on RBIS core solutions.

Astrid partnered with RBIS for Autumn/Winter 2017 to create new innovations in heat transfer applications, featuring feathers as an elevated interpretation of Astrid’s signature branding: applying a water-color feather effect with her logo as a heat transfer, with a transparent effect. The collection also featured woven soft seal circular patches with a woven herringbone pattern, and clear silicone stripes that follow the direction of the pattern.

 Key Branding Solutions:

  • Agility HD Heat Transfers
  • Woven Seals with Silicon
  • Woven Gold Labels in Specialized Gold Thread

For more information, contact Lynsey Feilden, head of creative, EU and EMEA.

Two male models wearing Astrid Andersen sporting collaboration with RBIS
Two male models wearing Astrid Andersen sporting collaboration with RBIS
Two male models wearing Astrid Andersen sporting collaboration with RBIS
Two male models wearing Astrid Andersen sporting collaboration with RBIS

 

 

“I love how the graphics created a contrast between the matte paper and the almost liquid-looking print, creating a hangtag that looks unique and makes you want to touch it, which is exactly what I want people to do with my collections as well.”

-Astrid Andersen (on HD by Scodix)

Close up of Scodix branding by Avery Dennison RBIS

 

HD by Scodix + Astrid Andersen

Beyond the environmental and cost benefits HD by Scodix offers compared to other printing solutions, it also gives brands, like Astrid Andersen, flexible and luxurious integrated branding opportunities that engage their consumers. The multiple unique finishes have a similar effect to screenprinting and gave Andersen’s tags a higher gloss outcome with both stunning visual and surprising tactile appeal.


Learn more about Avery Dennison’s support of emerging designers.