Avery Dennison RBIS: Leaders in Denim

Feeling Blue

With extensive experience in apparel branding solutions, we pride ourselves on our specific knowledge, expertise and our love of indigo. A particular soft spot for us, we have collaborated with other passionate leaders in the industry to drive trends, develop industry insights, promote sustainability and most of all, share our passion for everything blue.

You may have seen us recently:

In London and L.A. in preparation for Coachella 2017. Customizing outfits with stylists and bloggers.
At Coachella 2017 with Lot, Stock and Barrel at a uniqe customization pop-up store.
At the Blueprint Festival for Amsterdan Denim Days with WGSN.

Take a further look below into some of our recent initatives.

Avery Dennison RBIS x Lot, Stock & Barrel

Lot, Stock & Barrel's pop-up at Coachella 2017 provided the opportunity for festival goers to customize denim with Avery Dennison RBIS woven patches.

Denim Editor, WGSN @samutaro in Levi's Trucker jacket for his Coachella outift with Avery Dennison RBIS woven patches.

Coachella 2017

Fashion Stylist Editor @kittycowell in Levi's Trucker jacket and Avery Dennison RBIS woven patches for her Coachella 2017 outfit.

Avery Dennison RBIS x WGSN at Denim Days, Amsterdam.

We partnered with Dio Kurazawa and the crew at WGSN to support an inagural capsule collection, using the most sustainable methods of production available today. It was featured at the Amsterdam Denim Days Blueprint festival on 21-22 April, 2017.

The collection was then discussed in a workshop to the public featuring Dio Kurazawa from WGSN, and Izzy Joly from our Trends Team to highlight the importance of being both trend aware in today's denim market, but also sustainably conscious.

Take a look into Denim: The Future

With the global jeans market topping $122 billion in 2016 and growing, our trend professionals scoured the globe to interview consumers and experts to discover what's next for the much-loved denim industry, resulting in our latest white paper, Denim: The Future.

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Dive into the blue with our Denim Deep Dive

Denim continues to benefit from its increasingly versatile nature as a well-informed consumer pushes brands and retailers to move well beyond the traditional five-pocket jean.

Our Trends Team took a look into some of the trends which are leading the future, today.

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Avery Dennison Customer Design and Innovations Centers (CDIC)

Part think tank, part state-of-the-art creative lab, our Customer Design and Innovation Centers–located in New York, Los Angeles, Miamisburg, and Shanghai–welcome leading apparel brands and designers from around the world.

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Reach out to our solutions experts for more information.

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