02 Footwear Deep Dive

Athletic footwear is expected to reach $114 billion in gross market value by 2022.

Sourcing Journal, 2018

Editor's note

Welcome to the second edition of the Avery Dennison Footwear Deep Dive. In this study we hope to fuel the dialogue around all things footwear by identifying the manufacturing trends and consumer behaviors that are making seismic shifts in every element of your supply chain. From global giants to emerging brands and B2B innovation, we have scoured world-leading trade conferences and white papers in collaboration with our very own network of designers, engineers and experts to highlight the trends leading the next generation of footwear. 

Avery Dennison RBIS has its own foot in the game, with a whole range of branding and constructive elements available in the footwear industry, particularly for the sports and lifestyle segments. Through creative and collaborative executions, there are many great stories to tell about what this means for the industry and how seamless the experience can be for the consumer.

Amy Lee
Global Tools, Trends and Insights Specialist

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