RBIS Packaging Solutions

First Impressions Are Lasting Ones

That’s why our packaging solutions team develops custom retail packaging that authentically and effectively communicates your brand to consumers, while also prioritizing environmental products and technologies, and helping to increase your bottom line with reduced shipping costs.

Elevating Brands With More Sustainable Packaging

Customers are increasingly environmentally aware and will often avoid products that are over packaged, instead favoring minimal, recyclable packaging.

Caroline Hughes
Global Senior Manager, Packaging

Michael Kaufmann
Global Business Development Director, Online

The Future of Online Packaging

The 'Moment of Truth' is shifting from in-store to the home. This evolution requires a seamless shopping experience, from the retail platform to delivery and packaging.

More Sustainable Packaging

Our packaging ambassadors work closely with our sustainability team to re-engineer designs, optimize transit and flat packing, increase recyclability, reduce waste, and continually reassess materials and processes to develop the most attractive and environmentally-friendly solutions possible. Many of our POS packaging solutions, like header and backer cards, use FSC-certified paper. In fact, all the papers used from our internal factories feature 100% certified recycled paper.

Close-up of sustainable branded packaging

BioFlexTM Our Bio-Based, More Sustainable Alternative To Traditional Plastic Bags

Avery Dennison’s BIoFlexTM products are made from bio-based Ethanol produced from sugar cane. The solution provides brand owners with the opportunity to move towards their sustainability targets on packaging, while continuing to benefit from the functionality and performance of a traditional polyethylene polybag.

With numerous benefits to the environment compared to traditional plastics, BioFlexTM bags are integral to the future of more sustainable packaging solutions.

Columbia Sportswear

Columbia Sportswear was the first client to deploy our new transit bag for their OutDry Extreme Eco jacket. This groundbreaking bag looks and acts like the traditional clear polybags used to ship clothes to retail locations, but it’s made from sugar cane—not petroleum—and can easily be recycled.

A Magical Disney Package

We’re all ears! Avery Dennison RBIS has engineered an innovative, reusable package for British fashion designer Christopher Raeburn, made from recycled materials. The box complements a new exclusive with Disney’s Mickey Mouse® and Minnie Mouse® handbags, which the designer developed from ethically sourced nappa leather and organic European milled indigo denim, unveiled at Selfridges during London Fashion Week in 2017.  

Learn about our sustainable packaging collaboration with designer, Christopher Raeburn for his Disney capsule collection.


For more information, contact our solutions experts.