Creative Trends and Insights

Powerful Ideas that Empower Brands

Branding solutions like labeling and packaging not only reflect a brand’s image, they can also be the selling point for many consumers. Research shows they play a vital role in forming perceptions of a product’s attractiveness, quality, and value, and when executed successfully, also increase how much buyers are willing to spend on it.

Our global Creative team explores and analyzes what's shaping the world's apparel markets and identifies emerging fashion and consumer trends. These powerful insights inform their design process and are the basis of their integrated branding solutions and technological innovations that elevate brands, tell their story, and make them stand out in the rapidly changing apparel industry.

Deep Dives + Market Insights

Stay at the forefront of your industry with our Trends and Insights team’s rich selection of information, including trend intelligence, materials direction, competitive analysis, and branding solutions that will give your product an edge. Our archive of expert analysis features Denim, Reflectives, Outdoor Performance Wear, Women’s Activewear, Dress Shirts, and Intimates.

Industry Insights: Consumer Behavior

The rapidly changing consumer landscape is shifting beyond brand image to encompass broader lifestyle concerns such as equality, sustainability, wellness and more. In turn, it is becoming ever more important for brands to innovate and be accountable for their impact on the world, while also engaging consumers with original multi-channel content. In a recent study, we looked at what that means for brand communication. Here are some findings:

Use of ad-blocking software
rose 41% in the past 12 months,
with users in the United States
totaling 45m.

Source: Vision Critical


70%
of Generation X
is brand loyal, the highest
rate of any age category

Source: eMarketer
 


87%
of consumers
are more likely to engage in a
personalized experience

Source: Decoded Fashion

91% of aspirational consumers
are willing to pay more for products
produced in a socially and
environmentally responsible way
Source: BBMG


In the US alone,
teenagers control about $75b
of discretionary spending

Source: Piper Jaffray

On average, Gen Z uses their
smartphones 15.4 hours per week—more
than any other type of device

Source: Vision Critical

Cover illustration of our future of denim deep dive

How the Future of Denim is Changing
Learn about consumer preferences, trends, and challenges in today's denim industry from influencers like Amy Leverton. Includes highlights from RBIS' exclusive panel discussion at our Los Angeles Customer Design and Innovation Center.

Footwear deep dive

Footwear Deep Dive
The global market for athletic footwear is bigger than it’s ever been and shows no signs of slowing down.

 

Seasonal Portfolios

Released 12 months prior to the Spring/Summer and Autumn/Winter fashion collections, our Seasonal Portfolio details upcoming product offerings and capabilities within select trends and lifestyles.

Spring Summer <br>18

Seasonal Portfolios

Spring Summer
18

A showcase of our most recent developments in apparel branding solutions

AD Trend Alert

Sign up for our monthly AD Trend Alert and you’ll have access to global analysis on emerging trends, what’s new in the world of integrated branding solutions, and the latest technology innovations that are influencing the retail apparel industry.

NEW RELEASE
RBIS introduces the Made to Mention series

Meet Rana Sidahmed,
Avery Dennison RBIS Global Creative Director, Trends and Insights

Rana joined RBIS three years ago and now heads up the creative team globally, partnering with brands and retailers to achieve their branding ambitions.

READ

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