Director, Marketing Communications, RFID and Apparel
What I do:
I am responsible for marketing all of RBIS’ diverse solutions, everything from our embellishments and other core products all the way through to packaging and our industry-changing technology solutions like Janela™ and RFID. I collaborate with the Innovation Team on product launches and go-to-market plans, and organize our participation in industry events such as NRF (National Retail Federation) and the Decoded Fashion Summit. There’s so much that goes into the marketing of a product, whether it’s pulling together marketing plans and creating collateral or developing key messaging and a variety of initiatives that will differentiate us in the marketplace. It keeps me engaged on so many levels.
What inspires me:
I’m inspired by the people at RBIS. There’s so much talent across the entire business and it’s unique that, as a marketer, I get to collaborate with, say, a chemist who is working on a heat transfer innovation or the team developing a breakthrough RFID solution or one of the many other technologies we’re bringing to market. Our management team is also so accessible, which isn’t always the case in a large business, and there’s an enormous amount of opportunity for people here, especially for women. Aside from work, I get inspired by travel and design, my family and friends, and by helping others. Whether it’s making a difference at work or in my personal life, making a positive impact is important to me. Another big motivator for me is being part of transforming our brand image to differentiate us within the industry.
How I exhibit the RBIS core values:
The RBIS core value that resonates with me the most is being bold, taking risks, and leaning forward. You don’t have to do something the way you've always done it. Just because we’ve always done something a certain way doesn’t mean we always have to. Sometimes to move the needle, it’s important to question our teams, make sure we’re doing the right thing, and think outside the box.