Celebrating 10 years of Soho Warriors

Based out of East London, the Soho Warriors Football Club was formed in 2010 becoming the first creative football club in England. In celebration of their 10th anniversary, they have joined forces with Chrystie NYC for a collaborative capsule collection featuring Avery Dennison trims and specialty embellishments.

The collection is centred around the new home and away jerseys, with the red and white pulled directly from the club’s colours. For the away shirts’ blue and black, there’s a reference to the Albion pub, an iconic post-match boozer. The classic check pattern was inspired by an old Coventry away shirt from the 90’s, a favourite of the Soho Warriors. 

The collection was an amalgamation of creative efforts by members of the team. Designer Jack Sharples created the link type, inspired by the chunky chain on the Haggerston Park gates. Illustrator and co-founder of the SWFC, Chris Dent, created the Warrior illustration embroidered on the hoodies - the illustration nods to FNL, the night the Warriors play. Finally, type designer Josh Doherty created a bespoke black letter ‘X’, a reference to the club’s 10th anniversary this year.





January 2021

Alexander Taylor launches ATID to tackle fashion industry waste

ATID is the creation of Alexander Taylor Studio, a design and innovation consultancy based in London. As a forward thinking brand, following seasons, calendars and one-size-fits-all does not apply. Instead, ATID sees the supply chain as a playground packed with possibilities, including leveraging deadstock, sustainable yarns and alternative system solutions.

November 2020

Download the Avery Dennison Digital Deep Dive today

In this first edition of the Avery Dennison Digital Deep Dive, we address the need for authenticity and connectivity in enabling a sustainable supply chain that is both conscious and efficient.

January 2021


PARK SSC (Social Soccer Co) exists to create equal opportunity through the universal love of soccer and the language of art. For every ball purchased, PARK's Pass-A-Ball Project passes another ball to a child in need. We are proud to provide trims and embellishments for their newest football kit, featured predominantly in EA Sports FIFA 21.