Project X

Project-X: a limited edition footwear supercollab

Project-X is a limited edition footwear supercollab, initiated, conceptualized and designed by The Footsoldiers to commemorate their 10 year anniversary. 

The Footsoldiers is a Design Consultancy specializing in Footwear Design and has worked with a diverse selection of prominent global brands over the last decade. To celebrate their Decennium and bring Project-X to life, they enlisted the superior knowledge and expertise of Avery Dennison, together with three other footwear industry-leading suppliers; Vibram, GORE-TEX and SHOEfabrik.

At Avery Dennison, we are proud to bring our specialization in the design and manufacturing of packaging, trims, moulded components and jacquard woven uppers to the project.

The initial, non commercial offering for Project-X was first introduced by the GORE-TEX brand at their showroom during Paris Fashion Week in January 2020, this version features a signature graphic pattern designed by "FUTURA LABORATORIES”.


March 2020

Unboxing the Potential of Packaging

In partnership with, we commissioned a study of online shoppers to explore how much impact sustainable packaging has on the consumer and how these attitudes change by market globally.

March 2020

Avery Dennison x Denim Dudes

We are delighted to work with LA-based design consultancy, Denim Dudes, to help us drive trends, develop industry insights, promote sustainability and share our passion for everything blue.

Janurary 2020

The Avery Dennison Trends Report 21.1

Our latest trends report addresses the need for bold, visible action toward collective sustainability goals, and the importance of bridging meaningful and personalized experiences with convenience.