Physically Apart,
Together in Heart

During this unprecedented time, forces beyond our control are pulling us physically apart. Yet through our collective spirit and resolve we are bringing ourselves closer together more than ever. By wearing a patch dedicated to those risking their lives and in solidarity with everyone staying home, we express not only our commitment to weather this storm, but also our unity as a global community.

Patches include messages such as “Stay Home”, “Stay Safe”, “Be Kind” and “Hero” and impactful graphic imagery of healthcare workers. The iron-on patches can be bought online in packs of six for $25 with the proceeds going to Doctors Without Borders/Medecins Sans Frontieres in support of their medical humanitarian aid programs. The idea is for people to buy them and share them with their friends and family. Avery Dennison has been using them to brighten the days of healthcare workers by using them to decorate and donate scrubs and uniforms.

“The product is about bringing happiness. It’s about elevating frontline people to heroes and making them feel good about what they are doing,”

Michael Barton, Avery Dennison RBIS Vice President 


Outside of the frontline of the crisis and the fundraising, these patches could provide the solution to many of fashion's great current challenges such as over-stocks, making personalized products on demand and tapping into the desire for people to send a message through their clothing.


Fashion media platform, Theindustry.Fashion featured #PatchedTogether in an article on 4th August, 2020. Follow this link to read more.



April 2020

Avery Dennison joins Veniceball to #ShowChiLove

#ShowChiLove basketball festival took place during the recent NBA All-Star Weekend 2020 in Chicago. Together with our brand partner Veniceball we were able to harness the energy of the basketball world!

September 2020

A Different View

Sourcing Journal’s denim channel, Rivet, recently launched a digital look-book focused on sustainability concepts and innovation in the trim category. We were happy to present our latest projects, including a partnership with The R Collective which features digital solutions and low impact branding materials.

September 2020

Carved in Blue:
Unzipping the Trims

Consumer demand, plastic pollution and the impacts of COVID-19 are just some of the factors driving sustainable change in the fashion industry. As part of the CARVED IN BLUE® webinar series by TENCEL™, we took part in a panel talk with leading global trim manufacturers to discuss solutions