World Cup Football Shirt Giveaway

Score Big during this year’s World Cup. We’re giving away an impressive collection of authentic football shirts to the biggest football fan.

Here’s how to enter →

Cleveland Cavaliers name Avery Dennison as Official Embellishment Partner

Avery Dennison has inked a long term partnership with the Cleveland Cavaliers that will see the two Ohio based companies partner on community driven initiatives over many years. Avery Dennison is also featured as the sponsor on all Cavs warm-up tops and shooting shirts.

Made to Mention 7

Welcome to the seventh edition of Made to Mention. This quarter, take stock of the progress toward transparency, traceability and waste management in the apparel industry, as well as share some of the future-forward tools that we can leverage to meet our goals faster. 

Made to Mention 6

Welcome to the sixth edition of our quarterly Made to Mention Magazine, focused entirely on the theme of Connected Communities. The past two years have undoubtedly changed the way consumers are interacting with brands globally. This edition explores those changes and highlights some of the new and emerging communities that have arisen as a result.

San Francisco 49ers name Avery Dennison as team's official  cutting-edge embellishment partner

Avery Dennison has become the official cutting-edge embellishment partner of the San Francisco 49ers and will introduce digital connectivity into select 49ers Fanatics merchandise in the form of smart embellishments and digital labels.

Introducing Embelex, the industry-defining ecosystem for on-product branding from Avery Dennison

Embelex brings brands to life through customization, personalization and smart solutions. Combining decades of materials science innovation with secure, global inventory management and supply chain solutions, Embelex powers new possibilities for the world’s most creative and dynamic brands. 

Made to Mention 05: Connected Garments

Welcome to the first Made to Mention magazine of 2022 from the apparel team at Avery Dennison. Research clearly shows that digital investment is a top priority for the apparel industry. Consumers and businesses alike are raising their level of reliance on technology and digital platforms. In this edition we look to explore the trends in digital connectivity that are enabling agility, standardization and traceability throughout operations.

Avery Dennison acquires TexTrace

Avery Dennison Corporation announced that it has acquired TexTrace AG, (“TexTrace”), a technology developer that specializes in custom-made woven and knitted RFID products which can be sewn onto or inserted into garments.

Avery Dennison Has Acquired Rietveld (RTVPRINT)

Avery Dennison has acquired Rietveld (RTVPRINT), a full service provider of embellishment solutions and application and printing methods for performance brands and team sports in Europe. Together, we can further expand our business and drive growth for External Embellishments.

Avery Dennison exhibits on-demand manufacturing tools at the Window of Textile Opportunities™ showroom in Amsterdam

WoTO™ is a permanent interactive showroom located in Amsterdam that connects industry-leading suppliers and change agents. WoTO™ is a space to facilitate and connect a community of like-minded people by giving access to tools, education on the latest developments and events to activate change.

As a founding partner, Avery Dennison is playing a key role in shaping the future of the textile industry, bridging the gap between creativity and supply chain transparency, to promote sustainability.

Made to Mention 04: Speed

Welcome to the fourth edition of our Made to Mention magazine from the apparel team at Avery Dennison. Expectations around speed and efficiency have never been higher. As people access vast ranges of products, services, and experiences seamlessly, consumers expect brands and retailers to respond quickly as they flow between online and offline touchpoints. In this edition, we take a look at how the strategic priorities around speed have shifted since the Covid-19 pandemic, and what we can expect moving forward.

Made to Mention 03: Circularity

Welcome to the third edition of our Made to Mention magazine from the apparel team at Avery Dennison. Achieving a climate neutral world by mid-century is essential to mitigate threats to the lives and livelihoods of people everywhere, and is set to influence processes and perceptions for decades. This quarter, we delve into the topic of circularity with insights that shed light on the trend drivers and influences that are enabling us collectively as an industry to influence systemic change and advance the circular economy. 

CFS+ 2021 Event Roundup

The digital edition of this year’s Copenhagen Fashion Summit, CFS+ gathered core stakeholders across fashion, interlinked industries, investment, NGOs and policy to explore how the industry can thrive today in favor of tomorrow. As the principal sponsor and thought leaders in this space, Avery Dennison presented a rich content program at this year’s summit to offer insights, knowledge and solutions that will help shape the future of sustainable fashion.

Avery Dennison X Vestcom

Avery Dennison announces its agreement to purchase Vestcom, the market-leading provider of pricing and branded labeling solutions for the retail shelf edge, powered by its advanced data management capabilities. 

Made to Mention 02. Community

Welcome to the second issue of our trends and insights magazine, Made to Mention. In this issue we highlight activation work in team sports, fashion, and sustainability. All through the lens of building and engaging with communities across the globe. We introduce new and exciting ways for brands to engage with their consumers post-purchase, and how our Digital Care Labels can enable traceability across the supply chain.

Made to Mention 01.Digitalization

Global lockdowns have elevated digital as an urgent priority for the entire value chain. Consumers of all ages will continue to demand more in this space, and brands and factories must act fast to deliver. In this report, we focus on embracing digitalization as a means of building the infrastructure and visibility that is vital to meet these demands. 

Download the Avery Dennison QR code Trends and Insights

As the Covid-19 lockdowns around the world started to ease, the QR code saw a surge in adoption. Shoppers enjoy the simplicity of a touch-free interaction using only their smartphone, while businesses are empowered to better serve their customers

Download the Avery Dennison Digital Deep Dive today

Covid-19 has clarified the need for technology that facilitates alternatives to everything from manufacturing to fashion weeks to retail. Now, more than ever, we must embrace change and the opportunities served up by ever-advancing technologies. In this first edition of the Avery Dennison Digital Deep Dive, we address the need for authenticity and connectivity in enabling a sustainable supply chain that is both conscious and efficient.

Re-Think Packaging

To say e-commerce is on the rise would be an understatement. With more purchases being made online than ever, we, as an industry, need to be more conscious about how we ship and deliver products

#Patchedtogether - Supporting Doctors Without Boarders

During this unprecedented time, forces beyond our control are pulling us physically apart. Yet through our spirits and our resolve, we are sticking closer together than ever. #patchedtogether. #strongertogether.

Apparel Industry Innovators Launch Digital Sustainability Initiative to Shape the Future of Sustainable Fashion

Avery Dennison joins forces with The R Collective and EVRYTHNG to digitize The R Collective’s upcycled Denim Reimagined collection, supported by Levi’s®, to minimize jeans’ climate impact and lead with sustainability in consumer care.

Steps we are taking to support our teams and customers 


Conscious E-Commerce:

In partnership with, we commissioned a study of online shoppers to explore how much impact sustainable packaging has on the consumer when it comes to brand loyalty and how these attitudes change by market globally. We found that consumers reward retailers who ship sustainably.  Want to drive loyalty? Start with smart packaging.

Introducing the second edition of the Avery Dennison Sustainable Deep Dive

This curated trend report explores the future of material innovation, connectivity and circularity, and what it means to be a force for good. Don’t miss the trends and industry shifts happening in this space.

Avery Dennison produces newly designed badge for the Premier League Asia Trophy

For the first time in the history of the competition, a new sleeve badge embedded with smart digital technology will be used in this month’s Premier League Asia Trophy courtesy of global branding and labelling manufacturer Avery Dennison.

Introducing the third edition of the Avery Dennison Denim Deep Dive 

As we look to 2021 and onwards, themes such as resale and repair, on-demand manufacturing and buying less but better, will bring both challenges and opportunities to the denim industry.

Avery Dennison scores new names and numbers deal with the Premier League

The Premier League has signed a new official supplier for names, numbers and sleeve badges.

From next season, all official Premier League names, numbers and sleeve badges will be printed and produced by Avery Dennison.

Avery Dennison RFID
As the world’s largest UHF RFID partner, we create field-proven solutions that help leading global retailers and apparel brands remain competitive.

Introducing Embelex, the industry-defining ecosystem for on-product branding from Avery Dennison

Embelex brings brands to life through customization, personalization and smart solutions. Combining decades of materials science innovation with secure, global inventory management and supply chain solutions, Embelex powers new possibilities for the world’s most creative and dynamic brands.

Apparel and Footwear Labeling Solutions
A comprehensive range of flexible solutions to meet your operational and compliance requirements for care labels, price tickets and stickers.

Core Branding and Packaging
Our range of flexible packaging solutions are customized to meet your brand’s needs, while minimizing impact on the environment.

Avery Dennison x West Carolina wins at the Gold Ink Printing Awards
Sense by ScodixTM

The winning graphic tag was one of the core branding items Avery Dennison created for bold fashion label West Carolina designed by London fashion designer Ana Carolina. Ana was the runner-up in Mactac Europe’s Bright Young Things’ Take Hackney competition.

The “Taped” sneaker makes it debut from the Primury x Avery Dennison RBIS partnership

Primury and Avery Dennison RBIS have a shared passion to create products which drive innovation and push industry trends forward whilst simultaneously maintaining the ability to produce functional everyday staples that answer market needs.

Avery Dennison at LATAM Retail in Brazil

The face of retail is changing around the globe and the Avery Dennison team in Latin America is leading the discussion on how retailers and brands can drive new in-store and supply chain fulfillment models while enhancing consumer experiences.

The Soho Warriors
An International Clubhouse For World Cup Fanatics

Avery Dennison teamed up with football-culture evangelists, The Soho Warriors, to create a truly unique ‘International Clubhouse’ space screening World Cup Russia 2018 games in an exclusive London location. Visitors got to leave their mark on customized jerseys, with bespoke crests representing the four sides of London, which then become part of an unique exhibition in the clubhouse space.

Skechers Performance Los Angeles Marathon 2018

Stadium to the Sea.

Say just those four words, and runners across the world will immediately know what you’re referring to: the iconic course of the Skechers Performance™ Los Angeles Marathon®, which marked its 33rd edition on March 18, 2018. With Dodger Stadium as the starting point, the course traverses internationally renowned iconic landmarks before finishing on Ocean Avenue alongside the Pacific Ocean.

We are proud to know that some of the 24,000 runners who took part in the race were wearing Skechers' GOrun Forza™ 3 training shoes featuring a limited edition style Component Weave™ upper designed for the 2018 Skechers Performance™ Los Angeles Marathon®.


The Future of Retail

As retailers constantly seek to provide better experiences to consumers, technology is becoming crucial by enabling a link between the physical and the digital world. Discover how intelligent label solutions are becoming the foundation for a connected future where retail is transformed into a seamless connected journey.

In this report Francisco Melo share Avery Dennison’s view on how new technologies are shaping the future of retail by creating customer experiences that go well beyond what is expected. Solutions like intelligent labels including UHF RFID and NFC, open new opportunities for retailers to connect on a one-to-one level and provide complete transparency in their processes. 

A New Report From Avery Dennison:

The insights provided in this report are invaluable. Human behavior is driven by feelings. Feelings are responses to environments. Connected technology can be utilized to create a retail environment that not only feels good, but leads to desired consumer behavior. Connected technology allows retailers to overcome frictions, meet modern consumer needs in every moment and produce a seamless shopping journey.

We call this FLOW.

Introducing: DEQ, Digital Emotional Intelligence

DEQ is a framework for applying real-time data from smart, connected devices, products, and environments to build deeper, more emotionally intelligent connections with customers.




We’re committed to providing customers with innovative printer solutions that bring speed and flexibility to their supply chain performance.

Digital Smarts: Consumers connect with products, brands benefit

Release of new report indicates potential for brands to better connect their products with consumers.

RBIS Factory Capabilities

Throughout our world-class manufacturing operations - from design to delivery - we focus on speed, efficiency and value.

Explore RBIS

Technology is Getting Even More Personal to Help Brands Better Target Consumers

Sourcing Journal

Factory Focus: Sri Lanka Exchange, Customer Centric


Creative Trends and Insights
Learn about how our Trends team explores and analyzes what’s shaping the world’s apparel markets.

Get to Know Our People
Meet the RBIS employees who are helping to transform our business–and industry.

Join us

Visit a Customer Design and Innovation Center

Denim branding at our New York, Los Angeles and Shanghai design and innovation centers