Since the pandemic, digitization is accelerating at a faster rate than expected as the fashion industry shifts to a new reality.

The need for transformation is urgent and critical, and this transformation is digital-first.

In this first edition of the Avery Dennison Digital Deep Dive, we address the need for authenticity and connectivity in enabling a sustainable supply chain that is both conscious and efficient.

The creativity of start-ups together with the experience of established businesses and the foresight of the NGOs fighting to protect our planet continues to inspire us. You will find examples of emerging innovation and ‘brands to watch’, as well as thought leadership from Avery Dennison’s very own innovators and partners who empower us to take digital to the next level.

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