Webinar Wrap Up - Authenticity in a Post-COVID World: From the Eyes of a Marketer


It has been a year like no other.
The coronavirus pandemic has upended our world, forging new consumer attitudes and accelerating shifts in the fashion industry – from the e-commerce boom and rise in resale to the demand for digital and desire for connection.

We got together with Michael Colarossi, Vice President of Innovation, Product Line Management and Sustainability at Avery Dennison, and Michele Casucci, Founder and CEO of Certilogo, at a webinar
to discuss it.

Watch and learn as they interpret the shifts and consumer demands that are emerging, explore the role of authenticity and digitally connected products, and look ahead to consider what business opportunities and marketing strategies brands should focus on as we move towards a brighter future.


PS: Keep an eye on our events page to register for our next webinar in this three-part series on April 7.



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