Rochambeau SS18 sneakers | Avery Dennison

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Partnerships that break the mold.

Rochambeau partners with NIKE and sculptor Aaron Curry to create sneakers that break the mold.

For Spring/Summer 18, Rochambeau were given free reign by NIKE to reinterpret the iconic Air Force 1 sneakers and there seemed to be no holding back!  The collection was strongly influenced by their collaboration with the artist and sculptor Aaron Curry, taking inspiration from their shared love of skate culture, sci-fi, cartoons, video games and graffiti.  

Thanks to Rochambeau’s special collaboration with NIKE, RBIS provided Rochambeau with woven and silicone heat seal embellishments, effectively translating this season’s story into a small run of limited edition footwear pieces. Rochambeau spent several weeks in the studio and visiting the Avery Dennison CDIC in New York, to meticulously translate the artist’s vision into footwear branding and embellishments.

Art scene debut. Footwear that transcends fashion.

Hot off the runway, the sneakers already seem destined to become the must-have item of the season, set to be snapped not only to wear but also as collectible works of art. In fact, plans are already in motion for the sneakers to make their debut onto the art scene during a stint at Art Basel in Miami. This collaboration is the first of many special footwear embellishment showcases to come.

Discover more about our recent footwear initiatives here.

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© 2017 Avery Dennison Corporation, All Rights Reserved.

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