Avery Dennison RBIS has been taking part in football fever around the world, participating in a number of customization events to complement the European and American tournaments.
In a pop-up space in the trendy Marais district of Paris, partnering with local Parisian Football Club Le Ballon FC at La Galerie du Ballon, Avery Dennison RBIS has developed woven crests for each country in the tournament which reflect different art movements from each country. Some favorites include a sliced football reminiscent of British artist Damien Hirst’s formaldehyde series to represent England, and a Bauhaus-style football figure for Germany. In another part of town at the Palais de Tokyo, was a Nike pop-up space for registered Nike+ members dubbed the ‘Palais of Speed’. Finally, in Portland, USA, at a recently opened bar, The Toffee Club, guests watched the Americas tournament in an exclusive area after customizing their kits and caps with badges designed to reflect participating teams and local cultural references.