It’s a relatively new approach to RFID, creating momentum around its application in food. And James Stafford, global head of RFID in Food at Avery Dennison, is up for the challenge. Why? Proven results. An exciting time for RFID, our technology is now gaining adoption in the food sector.
And next week at EuroShop, the world’s no. 1 retail trade fair in Düsseldorf, we’ll foster that growth in a live food retail demonstration with our partners at Tyco Retail Solutions, simulating a backroom and sales floor inventory stock, showcasing how RFID results in 20 percent reduction in waste and 99 percent inventory accuracy.
Meanwhile, we sat down with James to learn more on how RFID in food is trending, why tracking perishables makes sense and how Avery Dennison is innovating in the space.
What’s most exciting about your work in the food industry?
Food is something everyone is involved in. Everybody eats food! In the industry, there are always challenges, new expectations, and shifting focuses, from food safety to nutrition. It keeps it interesting.