In today’s world, fashion and sustainability are two words that are swiftly becoming more and more synonymous. Customers, consumers, bloggers and more expect that leading fashion brands are, in some way, doing their part to ensure the fashion industry stays within the realms of being environmentally friendly. At Avery Dennison RBIS, our sustainability ethos creates a path to resiliency for our business and the apparel and footwear industry, which is why we’re pleased to support the Timberland My PlayGreen campaign.
We recently joined forces with our long-term brand partner, and friend, Christopher Raeburn to help produce a “Tees & Trees” activation at this year’s Bread & Butter event in Berlin. The event was part of Timberland’s My PlayGreen campaign, which supports the creation, maintenance and improvement of green spaces in five European cities. At the “Tees & Trees” activation, attendees created custom shirts using our Agility® Heat Transfer and Woven Soft Seals solutions. The environment-inspired shirts featured a nod to Timberland’s legendary logo and some of Raeburn’s iconic graphics.