As consumers and businesses, we each have a role to play in caring for our environment and the people in it. For Lenzing, Bysshe and Avery Dennison, this means innovating around processes and developing materials for products that have a reduced impact on the environment: "Businesses need to innovate and reengineer to succeed as resources continue to deplete," shared Sahi.
Oya Barlas Bingul raised a point that, “consumers should care about what they are putting on their skin, we care about what we eat, so why not our clothes?”
As a world-renowned model, Arizona Muse is leading the way to raise awareness and promote a more sustainable fashion industry. “Sustainability is a mindset and it’s exciting. Give consumers a story and they will care, they want to know who made their clothes” she explained.
As a business with a clear set of 2025 sustainability goals, it was refreshing to be surrounded by likeminded business and individuals, instilling hope that by working together and making small steps, we can all make an enormous impact.
