RFID is paramount to driving a successful omnichannel strategy and creating seamless consumer experiences. This was the topic of discussion at our insights panel, “RFID as a Key Enabler of Omnichannel Success,” during the National Retail Federation’s (NRF) Retail’s BIG Show, held this month in New York City, which also presented an opportunity to share our latest technology and retail solutions, including Janela™, enabling apparel and footwear products to have a unique, serialized label, which then connects to cloud-based software, allowing products to be born digital.
Francisco Melo, vice president and general manager of Global RFID at Avery Dennison RBIS, led the panel, joined by Jonathan Aitken, director, IT, Retail Store Technology Operations, lululemon; Tobias Steinhoff, senior director, Business Solutions, Global Sales, Direct to Channel and Franchise, Adidas Group; and Dr. Bill Hardgrave, dean, Harbert College of Business, Auburn University, for a focused conversation on how RFID drives an elevated consumer experience - which is exactly what consumers are looking for in 2017.
