Avery Dennison RBIS partners with Vivienne Tam for New York Fashion Week | Avery Dennison

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Avery Dennison RBIS partners with Vivienne Tam for New York Fashion Week

Avery Dennison RBIS was delighted to partner with world-renowned fashion designer Vivienne Tam to showcase external embellishments throughout her latest collection, including high-definition heat transfers and woven badges, which debuted during New York Fashion Week, September 8-15.

Born in Guangzhou, China, Tam’s family moved to Hong Kong when she was three years old, and it was there that she attended Hong Kong Polytechnic University. Now a longtime resident of New York City, her eponymous brand is heavily influenced by her rich Chinese culture, East/West fusion, and the modern fashion scenes of NYC.

Vivienne Tam contacted Avery Dennison RBIS  to discuss her upcoming collection after visiting our Customer Design and Innovation Center (CDIC) in New York City. She wanted to see firsthand our creative collaborations with other halo brand partners. The result: an inspired design concept.

"Visiting RBIS' Customer Design and Information Center was a valuable experience for developing this collection," said Vivienne. "The team's flexibility throughout the design process was key to a successful collaboration, as they were able to meet our wants and needs."

The high-energy September 12 show put a spotlight our products, which integrated nicely into the SS17 collection, was inspired by the vibrant diversity and energy of Houston, Texas, a multicultural cornucopia, according to Vivienne Tam’s show notes.

Our heat transfer external embellishment products applied to the garments sported iconic Houston entities

Learn more about how RBIS is innovating in the space.
Contact one of our Customer Design and Innovation Centers
in New York or Los Angeles.
800-543-6650 prompt 5

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