Examples of digital product applications include:
Product History: Data about product materials, manufacturing and distribution can deliver total transparency to consumers about where the product came from and how it was made.
Loyalty Rewards: Consumers can interact with their products to unlock personalized digital content, services, offers and extras, or link to third-party apps for other rewards and benefits.
Product Reordering: Consumers can interact with products by using their digital identities and their smartphones to reorder products they like or access similar products that they may want to purchase.
Brand Protection: Brands can put stronger protection programs in place with item level digital authentication and real-time analytics, tackling the challenge of goods sold being counterfeit.
Loss Prevention: A product that carries data about where and when it was purchased cannot fraudulently be returned, helping retailers address fraud that costs the industry billions of dollars globally each year.
Personalized Recommendations: Consumers can access unique personalized content on their smartphones like personal styling suggestions, new season tips, health and fitness content and event invitations, which are triggered by the product and based on past purchases.
Sustainability: Recycling becomes a lot easier for consumers and brands alike when a product can trigger specific information on what to do when it reaches its end-of-life, including how to upcycle for a second use or how to find the nearest recycling center.
“Avery Dennison is offering powerful new value to customers through our partnership with EVRYTHNG,” said Mitch Butier, Avery Dennison President and Chief Operating Officer.
“We can make apparel and footwear products smarter and enable them to participate in digital applications and services, helping to drive new consumer experiences, protect brands’ value, and provide supply chains with real-time analytics.”
Niall Murphy, CEO and Co-Founder at EVRYTHNG, said, “The fact that at least 10 billion Avery Dennison RBIS products will be digitized at the point of manufacture is both a milestone in making the Internet of Things mainstream and a huge enabler for the apparel and footwear industry in particular.”
Murphy continued, “Avery Dennison works with some of the world’s largest and most respected consumer brands. EVRYTHNG and Avery Dennison RBIS are enabling products for these brands to be ‘born digital’ and create new value with IoT applications, which is a huge opportunity for the industry as a whole.”
Deon Stander, Vice President and General Manager of Avery Dennison’s RBIS division, added, “Partnering with EVRYTHNG to provide unique software identities for consumer engagement and supply chain applications, demonstrates our breakthrough solutions and commitment to driving innovation throughout the rapidly changing apparel industry. Avery Dennison has always led the way when it comes to adopting disruptive and effective new technology, and this deal solidifies our commitment.”
To learn more about the Janela™ Smart Products platform, follow the conversation at #JanelaBornDigital and watch the video.