Conscious consumers want to make a difference by supporting brands that have integrity and purpose. As radical transparency takes hold, traceability to understand a product's provenance is becoming a key issue for shoppers. Blockchain technology creates a secure digital footprint, so consumers can map the journey of their products from start to finish. Avery Dennison's collaborative solutions aim to cut through the complexities around blockchain.
Our blockchain solution can be viewed as an extension of Avery Dennison's Janela™, which is powered by EVRYTHNG. It provides brands such as 1017 ALYX 9SM with full supply chain transparency, ensuring they can keep sight of their products' journey, as well as share compelling provenance stories with consumers. Consumers will be able to authenticate products with confidence, providing added protection against problems such as counterfeiting.
The 1017 ALYX 9SM fashion label, designed by Matthew Williams, combines high quality with style and subversion. For this reason, Avery Dennison identified 1017 ALYX 9SM as an ideal partner to integrate a blockchain solution within its supply chain, applying disruptive technology with the aim of changing the industry for the better. Still in its proof of concept stage, the new blockchain solution will reach commercial solution development later in 2019.