Passionate about innovation:
Our Avery Dennison "Collitex" site in Italy is recognized worldwide as a center of excellence and innovation, with owning the reputation as having a long history of being a global leader in the Jacquard narrow fabric weaving industry. Component WeaveTM is a groundbreaking structural material that leverages Jacquard weaving technology for the footwear industry and beyond.
Designed and developed in partnership with Primury, this dynamic Component WeaveTM fabric is made with repurposed yarns. Our textile engineers are passionate about innovating with new yarns and combinations bespoke for our customers to achieve the best possible results.
For years, Avery Dennison RBIS has partnered with emerging brands in fashion from around the world. Now we are pleased to announce our first Halo footwear partnership with Primury.
Primury is stocked in world-renowned luxury retailers such as Dover Street Market worldwide, Goodhood London, LNCC and MatchesFashion online.
Primury is a contemporary unisex brand and lifestyle collective. Established in London in 2014, the collective aim is to embrace multidisciplinary fields such as art, photography and innovation while they reinterpret and modernize classic sneaker ideals.The brand takes its name from the word "primary", the idea of the earliest time or order. The shoes themselves are handcrafted in Portugal and offer a paired back twist on archetypal shoe styles such as the school plimsoll, the oxford and the golf kiltie shoe. The Primury collective shares a desire to develop products that become everyday staples, with their playfully simple and do-it-yourself approach to design.
"It's been so amazing to see our ideas come to life, thanks to the RBIS team. They gave us the tools and support to develop our quirky ideas and push them further. They kept us on track, and even delivered some of our developments early. The results so far have been beyond our expectations and it's been a pleasure throughout." Selene Roure, designer and partner, Primury.