RBIS History

Global Leader for Over 80 Years

Avery Dennison is a global leader in labeling and packaging materials and solutions. Our applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and 26,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent.

Ray Stanton Avery 1835

The Avery Dennison story begins with a few spare parts, one very bright idea, and $100. Ray Stanton Avery invents a smarter way for stores to price products with the first self-adhesive, die-cut labeling machine. 

William Sessions 1947

William Sessions, owner of William Sessions Limited of York, England, becomes one of Avery’s earliest franchise holders.

The Dennison Swiftach fastening system 1960

Fasson self-adhesive business opens its first European plant in Leiden, Holland.

The Dennison invention of the Swiftach® fastening system revolutionizes apparel retail by producing a quick, safe, and cost-effective method to attach price and brand tags to products.

Avery Adhesive Products, Inc. becomes a publicly traded company.

Avery Corp listed on the New York Stock Exchange

Avery Products Corp (AVY) is listed on the New York Stock Exchange®

*New York Stock Exchange is a trademark of NYSE Group, Inc.

Soabar pressure-sensitive tape

As a first move into the apparel industry, Avery Dennison acquires Soabar. This pressure-sensitive tape customer manufactures apparel tags and labels for pricing and identification.

First U.S. self adhesive postage stamp

The Company joins the Fortune 500®.* Its pressure-sensitive materials are used in the first U.S. self-adhesive postage stamp.

*Fortune 500 is a trademark of Time, Inc.

In-plant printer


Sales reach one billion dollars; Company has 9,000 employees, 100 manufacturing facilities and sales offices in 25 countries.

Paxar Corporation produces world’s first multi-substrate, in-plant printer capable of printing care labels and price tickets.

The Company is included in the S&P 500®*.*S&P 500 is a trademark of Standard & Poor’s Financial Services LLC.



Avery Dennison builds its first pressure-sensitive materials plant in China.

LokPrint™ is created, a breakthrough digital denim care label solution that withstands extreme denim and industrial wash processes.

First Avery Dennison materials plant in China
TradeCard logo

Avery Dennison acquires RVL and L&E Packaging, and partners with TradeCard, Inc. Retail Information Services is formed and becomes the Corporation’s fastest growing business.

Fruit of the Loom heat transfer label

We develop custom brand protection solutions for Performance Apparel market that allow tracking and authentication throughout the supply chain. New ‘tagless’ Avery Dennison heat transfer label technology is developed.

Radio Frequency label

The first ‘content- insensitive’ Radio Frequency Identification (RFID) label is created. The RFID inlay high-speed manufacturing process is commercialized.

Heat transfer label


The Snap 500TM in-plant printer is launched. It facilitates multilingual, variable data care label solutions, enabling brands and retailers to meet global compliance requirements.

Avery Dennison acquires Paxar Corporation, becoming the global apparel and footwear branding and information solutions market leader with expanded geographic reach, improved capabilities, and world-class creative design services.

FSC-certified logo

We initiate rollout of Forest Stewardship Council ChainTM of Custody to all paper tag printing sites so customers can prove sustainable practices. Sales exceed 6 billion dollars.

Close-up of recycled fasteners made from plastic beverage bottles

Avery Dennison introduces recycled fasteners made from plastic beverage bottles.

Gerry Weber Group is the first German fashion company to use Avery Dennison RFID technology.

2009 Avery Dennison Retail Branding and Information Solutions is formed.

World cup tournament team wearing Avery Dennison woven jacquard lables



Leading performance brand uses Avery Dennison woven jacquard label badges made from 100% recycled polyester on its sponsored uniforms in the World Cup tournament.



Avery Dennison strengthens its environmental efforts with the publication of our first Sustainability Report. Greenprint is launched, and Agility™ High-Definition Heat Transfer graphics on performance/ sports lifestyle apparel become bestsellers for Footlocker and Champs. We join the Sustainable Apparel Coalition.

Sustainable Apparel Coalition logo
RFID inlays

As the market leader in RFID innovation, we enable the adoption of RFID technology for retailers and brands with multiple new solutions: metal and liquid tagging and Smart Face™ technology.

Customer design and innovation center LA logo

Avery Dennison RBIS announces a joint venture with the largest vertically integrated knitwear manufacturer in China, Ningbo Shenzhou Knitting Co. Ltd. Our Los Angeles Customer Design and Innovation Centers opens, offering a forward-reaching collaborative experience for apparel and footwear designers.

2016 arial view of the 300,000 square foot facility in Long An, Vietnam



Our world-class, 300,000 square foot facility in Long An, Vietnam opens to offer a full range of solutions, including external embellishments and component weaving, across the region.