In the first of a webinar series in partnership with Luxury Daily, Michael Colarossi, Vice President of Innovation, Product Line Management and Sustainability at Avery Dennison and Michele Casucci, Founder and CEO of Certilogo discussed the key drivers and sentiments that have influenced consumer behaviors, and how these shifts will impact business challenges and marketing strategies. Engagement, product authenticity, and digitally connected products were some of the key topics addressed in the fireside chat, as well as digging into the details of our new digital authentication solution, AD Verify.
Some of the key drivers and sentiments that evolved as a result of the pandemic are predicted to have longer-term resonance, forging new consumer behaviors and new priorities for brands and retailers. These are the shifts leading the future of our industry.
The e-commerce boom
Digital product discovery
Digital-first strategies
The rise in resale
Authenticity and sustainability
End-to-end transparency
Building loyalty and trust
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