Avery Dennison x Denim Dudes

Avery Dennison x
Denim Dudes

As designers, consultants, trend forecasters, and overall denim enthusiasts, Amy Leverton and Sam Trotman of Denim Dudes keep a pulse on what’s next in the global jeanswear market as well as working with the world’s most influential denim brands, mills and factories. We are delighted to work with them to help us drive trends, develop industry insights, promote sustainability and most of all, share our passion for everything blue. 

In a recent report, our latest trends inspiration from Denim Dudes’ market research features brands-to-watch and the branding highlights that are bringing newness and innovation to the high street. Sustainability and responsible messaging continues to be one of the key drivers across the market with brands such as Everlane, Nudie Jeans and Madewell leading the way with clear communications around transparency of supply chain, buy-back schemes, recycling and fibre innovations. 


This digital report is available by request:




March 2020

Unboxing the Potential of Packaging

In partnership with Industry.fashion, we commissioned a study of online shoppers to explore how much impact sustainable packaging has on the consumer and how these attitudes change by market globally.

March 2020

Project-X: a limited edition footwear supercollab

Featuring a signature graphic designed by "FUTURA LABORATORIES”, our exclusive footwear supercollab in partnership with The Footsoldiers was introduced by GORE-TEX at Paris Fashion Week.

Janurary 2020

The Avery Dennison Trends Report 21.1

Our latest trends report addresses the need for bold, visible action toward collective sustainability goals, and the importance of bridging meaningful and personalized experiences with convenience.