I am my team

Last year we were excited to partner with the Klabu Foundation. They are doing an incredible job at building sports clubs where young refugees are rebuilding their lives, and raising funds by selling high-quality sportswear. We supplied the distinctive chest and sleeve logos, back graphics and neck tape for the soccer jerseys, as well as hang tags and packaging for the kits. 

As any soccer fan will contend, the crest is of utmost importance to symbolizing the values of the club, and is arguably the most important feature of the entire kit.

Taking a closer look at Klabu’s crest, we want to highlight two of the material techniques that can be used to elevate this key branding feature.

Below Left
The crest that made it onto the final kits features double and triple shuttle weave, finished with a satin stitch edge and heat seal.

Below Right
In this iteration, we realized the textures of an embroidered crest using our high-definition Agility® heat transfer.

Should you wish to see these samples to reference for your own branding developments, please contact your local Avery Dennison representative or contact us with an enquiry here.


April 2020

Avery Dennison joins Veniceball to #ShowChiLove

#ShowChiLove basketball festival took place during the recent NBA All-Star Weekend 2020 in Chicago. Together with our brand partner Veniceball we were able to harness the energy of the basketball world!

January 2020

Art, fashion and customization for the homeless

In December 2019, we were proud to partner with 4BYSIX with an event aimed to raise money for a London double-decker bus to be converted into a creative living space for homeless people in London.

April 2020

Football as a force for good

Last year we were honored to join our brand partners at the World Football Summit to discuss how football can be used as a force for good and bring communities together.